Trump catching heat for foundation allegations

Charitable foundations are supposed to be repositories of positive PR. They allow you to do some good while generating positive stories connected with your name or brand. But, after this year’s presidential election cycle, the “charitable foundation” just won’t have the same ring to it. Both major party candidates are facing questions related to their foundations.

Brexit Ignites U.S. POTUS Battle

In the wake of the BREXIT vote, American presidential hopefuls are using the fallout from the vote to shore up their base and boost their central message.

Finding Authenticity: The Challenges Brands Face in Finding Their Authentic Voice

Brands face a great deal of difficulty in finding their authenticity, especially in the last several years. Companies like Pepsi or Apple have spent millions of dollars on ads, and those companies have spent untold millions on hiring big-money marketers and advertising firms to create an authentic voice and brand for them to become recognizable.